Wealthy global buyers apart, Dubai’s red-hot real estate sector to get a ‘golden’ touch now

Dubai-based Pure Gold Jewellery group’s newly formed realty venture arm – Pure Gold Living – is currently finalising three mega projects in the sector, besides its maiden AED100 million PG Upper House residential project in Furjan

The current bull run in the Dubai real estate market is not only attracting well-heeled investors from around the world, but is also acting as a strong catalyst for cash-rich business groups such as the city-based Indian jewellery group Pure Gold to enter the sector with aggressive investment plans.

The group’s realty venture arm – Pure Gold Living – is currently finalising three mega projects in the sector, besides its maiden AED100 million PG Upper House residential project in Furjan, one of Dubai’s most popular residential districts.